ESSEC - International Sports Marketing Chair
The ESSEC International Sports Marketing Chair trains 20 ESSEC MBA students to sports marketing strategies. Activities include sports marketing courses, seminars, business cases and internships
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Thierry Lardinoit
Head of the International
Sports Marketing Chair

"We created the Chair to answer the growing demand of companies looking for future employees capable of defending a sports marketing strategy in front of an executive committee.
Our tremendous success encouraged us to continue and build relationships with a growing number of companies."

Global Sports Forum Barcelona 8th, 9th and 10th March 2010
Global Sports Forum Barcelona

Once again this year, the International Sports Marketing Chair will be the partner of the Global Sports Forum in Barcelona.

For this occasion, the Chair has developed a participative information website on which you will be able to express your opinion on the position of sport in our society.
Whether it is with your co-workers or with international speakers, this website is a unique opportunity for you to benefit from a platform that will allow you to interact with members of the sports community from the entire world.

Find eight different themes available for you to read and download information. Go to the forum to post your documents and debate with other members.

The 30 best contributors will be awarded a 50% discount on the Forum subscription fee.

As of now, speak up to share your knowledge and challenge your experiences.

Just one place to be : the Blogal Sports Forum !

Link : www.blogalsportsforumbyESSEC.org

On 11th april 2009: On BFM radio, interview of Thierry Lardinoit, director of the Chair
BFM n°315855 - SPORT ECO - Formation en marketing sportif.

Sporsora Podcast BFM


Antoine Mindjimba - Former International Hockey Player and International Sports Marketing Chair Alumnus A testimonial by Antoine Mindjimba - Alumni
How to incorporate sports in a company’s strategy

Apart from the solid academic teachings and the exceptional tutoring program, I had the opportunity to network with the major sports marketing actors in Europe. It was the perfect opportunity to become familiar with an internationally fast-growing sector.
Read all testimonials

Key Advantages of the Chair
Composed of 20 students, the Chair focuses on individual development as well as teamwork.
The Chair has close ties with more than 15 partners, all of them extremely active in Sports Marketing.
Multiple events involving top managers and experts in Sports Marketing will allow you to network with influent individuals.
Embedded in the ESSEC MBA, it will provide you with a degree that was recognized as 7th in the world by the Wall Street Journal in 2007.

ESSEC alumnus and double Olympic champion Tony Estanguet, flag bearer at the 2008 Olympic Games

Tony Estanguet - double Olympic champion and International Sports Marketing Chair Alumnus

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