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Thierry Lardinoit
Head of the International
Sports Marketing Chair |
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"We created the Chair to answer the growing demand of companies looking for future employees capable of defending a sports marketing strategy in front of an executive committee.
Our tremendous success encouraged us to continue and build relationships with a growing number of companies."
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On 11th april 2009: On BFM radio, interview of Thierry Lardinoit, director of the Chair
BFM n°315855 - SPORT ECO - Formation en marketing sportif.
| La Chaire Internationale de Marketing Sportif, partenaire des Trophées SPORSORA du 16 mars dernier vous invite à prendre connaissance des lauréats 2009 ! |
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www.sporsora.com
Podcast Sporsora BFM |
Une équipe de la Chaire Internationale du Marketing Sportif, emmenée par Bertrand Pirel, a travaillé en collaboration avec Havas Sports-Entertainment sur le contenu éditorial du Global Sports Forum. Les résultats de ce travail ont permis aux congrécistes de s'appuyer sur des informations factuelles pour rentrer pleinement dans les débats des 21 sessions.
Les membres de cette équipe sont composés des diplômés du Mastère Sports, Management et Stratégie d'Entreprise (promotion 5 et 6) et des étudiants du programme MBA.
 Global Sports Forum Barcelona 25 – 27 February, 2009
For the first time, the Global Sports Forum Barcelona brings together hundreds of speakers of the highest calibre: economists, politicians, sociologists, NGO representatives, sports icons, artists…
Over 3 days, you can come discover, question and comprehend the many aspects of sport by taking part in conferences, workshops and round tables.
The debate will be structured around three main themes:
- Sport and the radically changing economic situation
- Sport as a catalyst for social progress
- Sport, a global player
Join us in the debate… For more information and registration www.globalsportsforum.org
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A testimonial by Antoine Mindjimba - Alumni
How to incorporate sports in a company’s strategy
Apart from the solid academic teachings and the exceptional tutoring program, I had the opportunity to network with the major sports marketing actors in Europe. It was the perfect opportunity to become familiar with an internationally fast-growing sector.
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| Key Advantages of the Chair |
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Composed of 20 students, the Chair focuses on individual development as well as teamwork. |
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The Chair has close ties with more than 15 partners, all of them extremely active in Sports Marketing. |
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Multiple events involving top managers and experts in Sports Marketing will allow you to network with influent individuals. |
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Embedded in the ESSEC MBA, it will provide you with a degree that was recognized as 7th in the world by the Wall Street Journal in 2007. |
ESSEC alumnus and double Olympic champion Tony Estanguet, flag bearer at the 2008 Olympic Games
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