ESSEC - International Sports Marketing Chair
The ESSEC International Sports Marketing Chair trains 20 ESSEC MBA students to sports marketing strategies. Activities include sports marketing courses, seminars, business cases and internships
ESSEC International Sports Marketing Chair - Field activities
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Field Activities

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Teambuilding Weekend in Clairefontaine

Teambuilding Weekend in Clairefontaine

In the exceptional environment of the French Soccer Federation Training Center in Clairefontaine, the Chair organizes a teambuilding weekend. The schedule is composed of business case discussions, sports activities with athletes, conferences and business roleplay.

Seminar in London

Seminar in London

In April, the Chair went to London to follow a seminar on sports marketing. In the morning, classes were conducted in Havas Sports UK facilities. In the afternoon, visits and conferences with icons of sports marketing were organized. In addition to visiting the Emirates Stadium of Arsenal, the Chair met:

  • Etienne de Villiers, President of the ATP, at Queen's Club
  • Roch Pellerin, Managing Director of ESPN Classic Europe, in Disney's offices
  • Chris Townsend, Commercial Director of the LOCOG, in the LOCOG's offices
  • Gil Steyaert, Managing Director of Adidas Northern Europe, in Havas Sports' offices
Beijing 2008 - olympic games

Beijing 2008

The Chair organizes a trip to Beijing during the Olympics. From the 6th of July to the 24th of July, the Chair will follow Olympic events and press conferences, visit the Olympic village, and have access to the Headquarters of the French Olympic Committee.


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