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The chair is available to ESSEC MBA, Masteres and EPSCI students.

Program of the Chair

Composed of 20 carefully selected students, the Chair is a one-year program developed around 3 poles:

6 courses and seminars
The proposed courses analyze sports marketing from different standpoints, they are:

Sports Economy
Marketing of a sport
Marketing through Sport
Marketing Research
Consumer Behavior
Advertising OR Services Marketing and Management

1 business case
For six months, teams of two to three students will work on a case given by one of the business partners of the Chair. By studying and analyzing an issue raised by the client, the students will learn extremely valuable skills and experience.
A tutor will guide the students during their case, sharing his knowledge and methods during frequent meetings.

1 internship
A three month internship in sports marketing is required by the Chair. On average, Chair students complete six month internships.

Download the description of the Chair's program

The ESSEC MBA Program

As the flagship of ESSEC, the MBA program benefits from the continuous care and efforts of the entire ESSEC resources. Ranked 7th worldwide by the Wall Street Journal in 2007, the ESSEC MBA is a two-year-long program with a choice of more than 200 courses in Accounting, Management Control, Business Law, Economics, Entrepreneurship, Finance, Supply Chain, Management, Marketing, and Information Systems. In addition, ESSEC offers the opportunity to follow anapprenticeship to fund your studies.

Discover the ESSEC MBA Program
Course catalogue 2007-2008
Financing

Examples of case studies developed with companies or federations

	Study of the economic repercussions of the Rugby World Cup
	Building a sponsoring balanced scorecard for Coca-Cola
	How are soccer TV rights evolving in Europe?
	How are sports TV viewers segmented in the UK and Germany?
	Sport and sustainable development